Digital marketing: Tips&Tricks
Buzzword that we will often hear in digital marketing is omnichannel strategy – employing all marketing channels in order to send a certain message. Different channels include communication with customers offline (through stores, presentations, promotions…) and online (newsletter, Instagram, Facebook, Twitter and TikTok – depending on the product).
Buzzword that we will often hear in digital marketing is omnichannel strategy – employing all marketing channels in order to send a certain message. Different channels include communication with customers offline (through stores, presentations, promotions…) and online (newsletter, Instagram, Facebook, Twitter and TikTok – depending on the product).
Suggestion is to go in that direction, but if you are just starting, then we recommend to start from your social network accounts: Facebook and Instagram.
Suggestion is to go in that direction, but if you are just starting, then we recommend to start from your social network accounts: Facebook and Instagram.
Let’s start with reach metric. We have an organic audience on our social network profiles, which we reach by investing in quality content. If we want to reach even more people in shorter period of time, we need to invest in campaigns and boosting posts. A combination of these two tools (organic approach and campaigns) is often used to maximize the number of people we will communicate our message to.
Let’s start with reach metric. We have an organic audience on our social network profiles, which we reach by investing in quality content. If we want to reach even more people in shorter period of time, we need to invest in campaigns and boosting posts. A combination of these two tools (organic approach and campaigns) is often used to maximize the number of people we will communicate our message to.
There are few basic tips for social network management:
We definitely suggest making a plan for at least 3 months of activity since continuity and frequency are crucial.
There are few basic tips for social network management:
We definitely suggest making a plan for at least 3 months of activity since continuity and frequency are crucial.
Break the text into smaller parts using emoticons (as much as you may not like them). Also, on IG you may notice that the text has neglected your ‘enter’ button. There is a solution for that – IG line breaker.
Break the text into smaller parts using emoticons (as much as you may not like them). Also, on IG you may notice that the text has neglected your ‘enter’ button. There is a solution for that – IG line breaker.
When using video (which is increasingly used), be sure to put subtitles.
If everything sounds strict to you so far and you would like to relax a bit – you will love story posts. Classic posts need to look more professional than story posts which can be created with more improvisation. The story post is visible on your profile 24 hours a day and if you want to keep it after that time, you can save it as HIGHLIGHT.
When using video (which is increasingly used), be sure to put subtitles.
If everything sounds strict to you so far and you would like to relax a bit – you will love story posts. Classic posts need to look more professional than story posts which can be created with more improvisation. The story post is visible on your profile 24 hours a day and if you want to keep it after that time, you can save it as HIGHLIGHT.
As for Instagram, put the link in the bio or profile description in the posts where you want to have a call to action. You can change it depending on which website (link) you want to lead your followers to.
Colors are also very important on Instagram, there are a lot of free photo editing programs, even on mobile phones.
On Instagram pages, we can also achieve the growth of organic traffic by using hashtags, so it is good to have 30 to 50 hashtags to rotate through posts.
As for Instagram, put the link in the bio or profile description in the posts where you want to have a call to action. You can change it depending on which website (link) you want to lead your followers to.
Colors are also very important on Instagram, there are a lot of free photo editing programs, even on mobile phones.
On Instagram pages, we can also achieve the growth of organic traffic by using hashtags, so it is good to have 30 to 50 hashtags to rotate through posts.
When posting on Facebook, the bit.ly page is often useful to shorten your links for free in order to avoid having sausage links in your posts.
When posting on Facebook, the bit.ly page is often useful to shorten your links for free in order to avoid having sausage links in your posts.
If you want to target your already heated audience, you need to have a FB pixel – the code that you insert into your website so you can do remarketing later. Through FB pixels, you collect people who have visited your website and then target them in campaigns depending on what they have visited on your website. You can do the same with Google Analytics using Google campaigns.
If you want to target your already heated audience, you need to have a FB pixel – the code that you insert into your website so you can do remarketing later. Through FB pixels, you collect people who have visited your website and then target them in campaigns depending on what they have visited on your website. You can do the same with Google Analytics using Google campaigns.
It is very important to have your own Facebook AD account (if you plan to run campaigns on FB and IG) so that the information about your site remains in your ownership.
It is very important to have your own Facebook AD account (if you plan to run campaigns on FB and IG) so that the information about your site remains in your ownership.
Reach. The most commonly used word when talking about advertising. The number of different people who saw your campaign. If you are just starting out with TV advertising, then it is recommended to go for one TV station so that you can get the highest value for your budget. Being present on all major TV stations guarantees you a higher reach, but also much more unfavorable conditions. Later, as your sales follow, you can add a channel and raise your reach.
Reach. The most commonly used word when talking about advertising. The number of different people who saw your campaign. If you are just starting out with TV advertising, then it is recommended to go for one TV station so that you can get the highest value for your budget. Being present on all major TV stations guarantees you a higher reach, but also much more unfavorable conditions. Later, as your sales follow, you can add a channel and raise your reach.
GRP. The second most commonly used word when talking about TV advertising. The sum of the percentage of all people who saw your TV commercial, same or different – irrelevant. Campaigns are often charged according to the ‘’spent’’ GRPs.
GRP. The second most commonly used word when talking about TV advertising. The sum of the percentage of all people who saw your TV commercial, same or different – irrelevant. Campaigns are often charged according to the ‘’spent’’ GRPs.
Another important thing in TV advertising are seasonal indexes – the winter months (January and February) and summer months (July and August) are indexed with an index lower than 1 (often 0.8) which means that you get an additional discount in those months. Advertising in those months gave us great results due to combination of lower price and fewer competitors on TV. It’s worth thinking about.
Another important thing in TV advertising are seasonal indexes – the winter months (January and February) and summer months (July and August) are indexed with an index lower than 1 (often 0.8) which means that you get an additional discount in those months. Advertising in those months gave us great results due to combination of lower price and fewer competitors on TV. It’s worth thinking about.